NXTPLAY is AAB’s athlete development and branding program designed to prepare the next generation of players for success both on and off the field. Through weekly one-on-one sessions, athletes gain the tools, strategies, and confidence they need to stand out in today’s competitive sports and digital landscape. Whether you’re aiming for a college roster spot, NIL opportunities, or simply wanting to build your voice as a student-athlete, NXTPLAY gives you a clear game plan.

Talent alone is no longer enough. In today’s sports world, athletes must know how to manage their image, connect with brands, and build a personal presence that opens doors. NXTPLAY bridges that gap. Our program helps athletes not only improve their mindset and leadership, but also build a strong social media and branding foundation that creates long-term opportunities. It’s about equipping athletes with skills that last far beyond the game.

Athletes enrolled in NXTPLAY commit to weekly sessions where we cover everything from branding and social media growth to mindset, leadership, and career planning. Each consultation is tailored to the athlete’s current stage and goals, ensuring they receive real, actionable steps every week. Parents and coaches can trust that NXTPLAY provides a structured system backed by years of experience in both sports and creative strategy.

NXTPLAY is built for student-athletes who are serious about taking the next step in their journey—whether that’s competing at the college level, attracting sponsorships, or simply gaining the confidence to tell their story. From rising high school players to D1 prospects, NXTPLAY creates a path for athletes to thrive in today’s evolving sports world.